Facebook Campaign

URL: www.facebook.com/UniversitxyXY

For my Facebook Campaign I created a page that is to reach both Generation X and Y on current event issuses. This will create an equal platform to given both generations a well informed opinion and not discredit the others opinions. I created this page because my mom and I don't always see eye to eye on issuses such as cell phones. When I researched more into most of Generation X will quickly say that Generation Y is entitled. lazy, inconsiderate etc. Generation Y will quickly dispute it and say that Gen X made us this way. The blame game can't continue on because it blocking any progress to better future for the next generation.

3 Market Personas:

1-Cynthia, a 27 year-old law clerk, wants to be able to express her view of the hashtag Black Lives Matter. She is able to do so on equal platform that is not bias. Cynthia can also get the opinion of her peers and the other generation to make a well informed opinion.

2-Matthew is an 18 year-old college student and he wants to be able to get a well formed opinion of the current economy but his peers only want to blame Generation Y. So before he jumps to any conclusions he goes to University X-Y and gets the opinion of both generations.

3-Chris is a 35 year old father and wants to better understand his twin daughters Michelle and Cassie, age 16, on why their phones are so essential to them. So he reads the articles posted to the page and is able to open the lines of communication to his daughters.